The Founder Society Podcast: An Interview with Laurie Anne Gonzales of Laurie Ann Art

In this Founder Society Podcast episode, Hayley and Meg interview Laurie Anne Gonzales, a landscape painter from Phoenix, Arizona. Laurie shares how she built her art business through social media and passive income streams, like art prints and online courses. Initially starting in Alabama, Laurie’s artistic journey shifted after moving to Arizona, where the vibrant landscapes inspired her paintings. She highlights the importance of staying authentic on social media and creating a balanced life with creative outlets like sketching and pottery.

Laurie Anne’s Artistic Journey

Laurie Ann’s journey began with an art background but initially shied away from commissions, opting instead to work for her mother’s stationery business. This allowed her to develop valuable business skills, which she later applied to her own art business. Moving to Arizona gave Laurie new inspiration, leading her to landscape painting—a niche she embraced as she built her social media presence, primarily on Instagram. Her authentic posts helped her gain a loyal following and land commissions that aligned with her style.

Building Passive Income Streams

Laurie has successfully diversified her income by creating passive revenue streams, such as selling art prints and developing an online art education course. She emphasizes the importance of balancing commissioned work with passive income to ensure financial stability, especially during challenging times. Laurie encourages artists to find ways to create systems that allow their business to function even when they need to take a step back.

Overcoming Challenges and Pivoting

Laurie Ann discusses some of the challenges she’s faced, including personal losses and the need to prioritize her well-being. She underscores the significance of being adaptable in business, especially in moments of hardship. Her willingness to pivot and focus on what brings her joy has helped her maintain a fulfilling career while protecting her mental health.

The Power of Authenticity on Social Media

One of Laurie Ann’s key messages is the importance of staying true to yourself on social media. She encourages artists not to succumb to the pressure of perfection, but to share their genuine selves with their audience. Laurie’s relatable approach has played a crucial role in her success and serves as inspiration for fellow creatives.

Laurie Ann Gonzales’ interview on The Founder Society Podcast is a testament to the value of authenticity, adaptability, and creating multiple income streams. Her journey encourages other creatives to nurture their passion, protect their peace on social media, and embrace the flexibility that entrepreneurship offers.

Learn more about Laurie Anne.