The Founder Society Podcast: An Interview with Ellie McNevin of The Birdie Agency

Hayley and Meg interview Ellie McNevin, founder of TheBirdie Agency, a leading PR and communications firm. Ellie shares her journey from working as a magazine editor in New York to founding her own PR agency.

Ellie’s Background and Transition to PR

Ellie’s editorial background gave her a keen sense of storytelling, which she now uses to help small businesses craft their unique brand narratives. After moving to Charleston, she organically transitioned into PR by promoting local brands to her network, eventually founding The Birdie Agency to support founders and small businesses with holistic communications strategies.

Understanding PR vs. Marketing

Ellie explains the distinction between PR (earned media) and marketing (paid media), emphasizing that while marketing drives sales, PR builds long-term brand credibility and awareness. Her agency offers both services to provide clients with a comprehensive approach.

Advice for New Founders

Ellie highlights the importance of clearly defining a brand’s unique market position and having a solid digital presence before pursuing PR. She advises newer entrepreneurs to take time building relationships with customers and crafting their core brand story.

Expanding The Birdie Agency Internationally

Ellie discusses her agency's expansion into international markets, underscoring the challenges of entering new regions. Success hinges on deep cultural understanding and storytelling that resonates with diverse audiences.

Open Studio Q&A

During the Q&A, Ellie offers practical advice to a handbag designer from Alabama looking to expand into coastal markets. She suggests strategies like building local media connections, hosting pop-up events, and creating personalized customer experiences.

Wellness Tips for Entrepreneurs

Ellie also shares wellness tips for maintaining energy as an entrepreneur, recommending a balanced approach to nutrition, supplements, and self-care practices like using magnesium foot spray and skincare routines.

Ellie McNevin’s interview is a testament to the power of storytelling and strategic PR in building a successful business. For more valuable insights, listen to the full episode on The Founder Society Podcast.

Learn more about The Birdie Agency.