Lindsey Crafter: Building a Diversified and Authentic Art Career

In this episode of The Art Coaching Club podcast, host Hayley Price welcomes artist Lindsey Crafter (Lindsey McCord). Lindsey shares insights into her artistic journey, the strategies she's used to grow her art business, and the importance of diversifying income streams for long-term success. This conversation also marks the announcement of the open application for Hayley's Art Coaching Club, where artists like Lindsey can gain valuable mentorship and community.

Lindsey Crafter's Background: From Fashion to Fine Art

Lindsey Crafter, whose real last name is McCord, grew up in rural Georgia with a deep love for crafting and creativity. After studying fashion design in New York, she worked in event production and content creation, gaining the nickname 'Lindsey Crafter' due to her hands-on approach to design and making. In 2020, Lindsey returned to Atlanta and shifted her focus toward painting, which quickly grew into a successful art business.

Diversifying Income Streams: A Key to Stability and Joy

One of the central themes of Lindsey's career is the importance of diversifying her income as an artist. She discusses how she balances her work between larger, commissioned paintings, teaching art workshops, and exploring opportunities in branding and licensing. This diversity has allowed her to maintain financial stability while finding more joy and fulfillment in her work.

Lindsey also underscores the importance of having an online presence. She explains that a well-organized website is crucial not only for sales but also for inventory management and communicating professionally with potential buyers.

Challenges and Lessons: Navigating the Pandemic and Instagram Changes

Lindsey candidly shares some of the challenges she's faced, particularly during the pandemic, which led to periods of slow sales and self-doubt. She warns against the temptation to offer discounts or flash sales during tough times, as this can devalue an artist's work and affect how collectors perceive its worth.

Another challenge Lindsey mentions is dealing with the changing Instagram algorithm, which has impacted how artists connect with their audiences. She emphasizes the importance of not relying solely on one platform for marketing and recommends diversifying by using Pinterest or email marketing to stay engaged with potential buyers.

Building Relationships and Career Milestones

Lindsey also highlights the significance of building relationships with interior designers and seeing her artwork displayed in clients’ homes, which brings her immense satisfaction. She recalls some of her key career milestones, including being featured in House Beautiful and collaborating with major brands like Garnier and Maybelline. Although not every partnership leads to immediate sales, Lindsey emphasizes that these experiences add credibility and visibility to her brand.

Conclusion: Honesty, Transparency, and Community

Lindsey closes the interview by discussing her excitement for upcoming art shows, commissions, and future projects. She also encourages artists to embrace honesty and transparency, particularly when it comes to discussing pricing and money in the art world. She believes that fostering community and open conversations around these topics can help artists grow and thrive in their careers.

Listeners are encouraged to follow Lindsey Crafter on I️nstagram and visit her website to explore her work and learn more about her journey as an artist.