Ashley Ozmint, a talented landscape painter based in Asheville, North Carolina, has built a successful art business by focusing on landscape painting commissions and balancing her artistic passion with a full-time job. In this podcast episode, Ashley discusses her artistic journey, finding her authentic style, and offering commissions that reflect her love for nature.
Finding Her Authentic Style
Ashley began her career experimenting with various styles but eventually discovered her true calling in painting landscapes. Inspired by the natural beauty surrounding Asheville, her landscape work aligns with her personal taste in art and interior design. She developed her own cohesive style, focusing on nature-inspired pieces that resonate with her audience.
Balancing Full-Time Work and Art
In addition to being a senior designer at a branding studio, Ashley dedicates her evenings and weekends to creating art. Managing both her job and her art business requires efficiency, and Ashley has honed her time-management skills to focus on the most impactful aspects of her business.
She prioritizes painting commissions that align with her style, particularly larger landscape pieces, which allow her to maintain a balance between work and creativity. Her dual career has helped her approach art as an outlet for self-expression rather than simply a business, giving her more freedom to experiment with new ideas.
Building a Successful Art Business
Ashley’s success is largely due to her multi-channel marketing strategy. She uses social media to promote her work, engages her audience through email marketing, and participates in craft fairs and art shows. Her email list has been especially effective in nurturing relationships with collectors, providing early access to new collections, and maintaining a strong connection with her community.
Her collaborations with interior designers have also contributed to her business growth, as these partnerships enable her to reach new audiences. Ashley’s strategic approach to marketing, combined with her authentic style, has helped her grow both her commission work and print sales.
Commissioning a Landscape Painting from Ashley Ozmint
Ashley’s landscape painting commissions offer a unique opportunity for clients to own a custom piece of art inspired by the natural world. Whether through personal commissions or working with interior designers, Ashley’s commissions have become highly sought after.
Final Thoughts
Ashley’s journey as a landscape painter and her commitment to balancing art with a full-time career provide valuable insights for other artists looking to find success in landscape painting commissions. If you want to hear more from Ashley Ozmint, be sure to listen to the full interview on the Art Coaching Club Podcast, where she dives deeper into her process, business strategies, and future plans.
If you're an artist interested in commissions or growing your art business, The Art Coaching Club Podcast is a must-listen!
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