Interview with the Heath Sisters of Shop Melbourne: The Founders Society Podcast

In this episode of The Founders Society Podcast, co-hosts Hayley Price and Meg Indy sit down with Mary Grace, Ellie, and Palmer Heath—the sister trio behind the chic fashion label, Melbourne. The sisters share the inspiring story of how their upbringing in Athens, Georgia, and their artistic mother sparked their creativity and passion for fashion. They discuss the unique dynamics of working as a family and how they turned their dream of launching a fashion brand into a thriving business.

The Beginnings of Melbourne

The Heath sisters explain that launching Melbourne came with no prior business experience, but their determination to work together and follow their passions carried them through. From finding the right production manager to building a supportive team around them, they reflect on the hurdles they faced in balancing their sisterly bonds with the demands of running a business. The trio discusses how they combined their individual strengths and developed a rhythm that allowed them to grow together.

Developing the Collections

Creating Melbourne's collections is a true labor of love for the sisters. They walk listeners through the process of developing their first and second collections, sharing valuable lessons they learned from their initial launch. These include understanding their customers’ needs, setting realistic budgets, and navigating partnerships. As they prepare for the release of their latest collection, the sisters highlight their commitment to crafting versatile, high-quality pieces that reflect their brand’s effortlessly cool aesthetic.

Wardrobe Essentials and Fashion Advice

When a listener asks for advice on building a wardrobe of investment pieces, the Heath sisters provide insights on the importance of selecting items that stand the test of time. They stress the value of wardrobe staples like quality denim, shoes, and handbags that can be easily styled for any occasion. For them, investing in timeless, unique pieces offers long-term versatility and style.

Personal Advice and Self-Care Rituals

The episode wraps up with personal tidbits from Mary Grace, Ellie, and Palmer. They emphasize the importance of taking breaks, maintaining positivity, and incorporating small luxuries—like signature perfumes—into everyday life. These simple rituals help them stay grounded amidst the fast-paced world of fashion. Finally, they encourage listeners to connect with them on social media and explore Melbourne’s latest collection, which is now available on their website.

Love this interview follow The Founders Society and Melbourne on I️nstagram.