Founders Society Podcast: Drew DeFir Journey of Resilience and Building Luna Marketing Studio

In the latest episode of the Founders Society Podcast, Drew Defir, founder and CEO of Luna Marketing Studio, shares her remarkable story of resilience and building a successful marketing agency. After going through a challenging divorce and moving back home to Arkansas, Drew turned a difficult time into an opportunity to launch her own business in 2020. Initially starting with an heirloom dress line, Back to Zion, Drew quickly realized her marketing skills were in high demand. This led her to pivot towards marketing and launch Luna Marketing Studio.

Drew's Journey: From Personal Struggles to Professional Triumphs

Drew’s transition into marketing was fueled by her ability to leverage the skills she had developed over time. She explains how her marketing experience and network helped her pivot successfully after launching her dress line. Drew emphasizes how important it is for entrepreneurs to start with what they have and lean into their existing connections and skills, instead of waiting for everything to fall into place perfectly.

Navigating personal challenges while starting a new business was no easy feat for Drew. She candidly shares how her divorce left her in a vulnerable place, but she managed to navigate this new chapter by building a support system from her family and community. Through this journey, Drew gained a deep understanding of the emotional and professional transitions many entrepreneurs face, allowing her to better connect with her clients.

Building a Brand Through Storytelling

Drew discusses her passion for branding and storytelling. Her marketing strategy focuses on quality over quantity, particularly in content creation and email marketing. Drew explains how important it is to create meaningful campaigns, especially when launching new products or services. Through her thoughtful approach, she helps brands find their authentic voice and effectively tell their stories online.

Email Marketing Strategies and Campaigns

Drew is a strong advocate for email marketing and its power to connect with an audience authentically. She shares her tips on creating a consistent cadence for emails, avoiding overloading the audience, and batch-creating content for a smoother workflow. She also touches on the life expectancy of brand photoshoots and ways to keep marketing campaigns fresh and engaging for a broader audience.

Advice for Aspiring Entrepreneurs

During the episode, Drew shares valuable insights for entrepreneurs, including:

1. Building confidence in your bio and messaging – Too many entrepreneurs shy away from owning their story and the value they bring.

2. Focusing on self-care and setting boundaries – Drew highlights the importance of taking care of yourself while running a business.

3. Leveraging word-of-mouth marketing – Especially for new businesses, Drew emphasizes the power of community and referrals in growing a business organically.

4. Delegation and growth – Drew is planning to delegate more in her business as she prepares to launch a new coaching platform.

Moving Forward with Luna Marketing Studio

Drew’s marketing studio continues to grow, and she remains passionate about supporting women-owned businesses and entrepreneurs. Her journey, from navigating personal struggles to building a thriving business, showcases the power of perseverance, community, and authenticity. In the episode, she also provides helpful advice for a listener who is starting a baby clothing business, suggesting they focus on building their email list and leveraging word-of-mouth marketing.

For more insights and advice from Drew Defir, check out the full Founders Society Podcast episode!