An Interview with Carrie Morey of Callie’s Hot Little Biscuit

In this inspiring episode of The Founder Society Podcast, Hayley Price sits down with Carrie Morey, the visionary behind Callie’s Hot Little Biscuit. From her humble beginnings starting a mail-order biscuit business to expanding into multiple brick-and-mortar locations, Carrie shares her entrepreneurial journey with heartfelt insights.

Carrie’s Upbringing and Early Influences

Carrie grew up in Charleston, South Carolina, surrounded by the hospitality and food traditions of her family. Early on, her grandmother instilled in her a love for entertaining and cooking, which later shaped her business.

Starting a Mail-Order Biscuit Business

Callie’s began in 2005 as a mail-order business, allowing Carrie to balance work and motherhood. She got creative with marketing, building her customer base through email and word-of-mouth before social media was an option.

Expanding into Brick-and-Mortar Locations

Carrie’s vision grew when she opened the first Callie’s Hot Little Biscuit shop on Upper King Street in Charleston. This expansion gave customers a hands-on experience of the Callie’s brand and paved the way for two more successful locations.

Diversifying with Cookbooks and Collaborations

Carrie has diversified Callie’s with ventures like her two cookbooks, a culinary docu-series, How She Rolls, and collaborations with companies like Costco. These opportunities have contributed to her brand’s visibility and continued growth.

Balance and Authenticity in Business

Throughout her entrepreneurial journey, Carrie emphasizes staying true to her core values—family, balance, authenticity, and offering feel-good food. She believes in the importance of maintaining work-life balance while making hard decisions that align with her North Star.

Creating a Positive Company Culture

Carrie has fostered a supportive company culture at Callie’s, crafting a company manifesto with her team and creating systems to encourage peer recognition. She believes that a strong sense of belonging and appreciation within the company is crucial for its success.

Carrie Morey’s story is a true example of how dedication to authenticity, creativity, and values can help entrepreneurs build thriving brands. For more inspiration, listen to her full interview on The Founder Society Podcast.